Privacy Policy

This privacy policy ("Policy") explains how personal information is collected, used, and disclosed by Smart Toy, LLC. ("Smart Toy" "we," or "us") in connection with your use of the applications, web sites, and online services of Smart Toy which link to this Policy (collectively the "Service") so you can make an informed decision about using the Service or allowing others to use the Service. By using any Service, you consent to Smart Toy's collection, use and/or disclosure of your personal information as described in this Policy. By allowing other people to use the Service via your account, you are confirming that you have the right to consent on their behalf to Smart Toy's collection, use and disclosure of their personal information as described below.

What Information Do We Collect?

Active Collection: We collect information in various ways when the Service is being used. For example, we collect parental email in order to obtain parental consent and create a parent account, which allows you to connect your Smart Toy to Wi-Fi. If you choose to not register an account, your Smart Toy will still be functional, but it will not receive automatic updates with new content. We may also collect other information you directly provide to us, such as when you send us an email, fill out a form, provide or request information, or otherwise submit information to or through the Service. Such information may include personal information such as your name, email, and telephone number. In addition, from time to time we may collect demographic and personal information you provide in connection with your participation in surveys, sweepstakes, contests, games, offers, and other activities in connection with the Service.

Passive Collection: When the Service is being used, some information is also automatically collected. For example, we may automatically collect certain information such as device model and name, operating system and version, the browser type, mobile network information, preferred language, time zone, and activity on the Service. We may also automatically collect certain logistical information in server logs, including information about how various features of our service are used and information about the number, frequency and length of each session. Otherwise, it is used in the aggregate only and it is not treated as personal information under this Policy.

On our web site, we may also automatically collect certain information through the use of "cookies." Cookies are small data files stored on your hard drive at the request of a website. Among other things, cookies help us improve our Service and the experience of our users. If we link cookies to any personally identifying information, we will treat this information as personal information. If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions. However, if you choose to remove or reject cookies, this could affect certain features of the Service. We may use Web beacons or similar technology in connection with the Service. Web beacons are small, invisible graphic images that may be used in the Service or in emails relating to the Service to collect certain information and monitor user activity on the Service, such as to count visits, understand usage and effectiveness and to tell if an email has been opened and acted upon.

How Do We Use the Personal Information We Collect?

We use personal information collected through our Service for the purposes described in this Policy or as specifically described in the Service. For example, we may use personal information we collect:

We may store and process personal information in the United States and other countries.

What Information Do We Share With Third Parties?

We may also share aggregated or anonymized information that does not identify you. For example, we may share aggregate information about users’ activities on our Service that do not contain any personal information with parties we partner with, such as Mattel.

Analytics and Advertising Services

We may use third parties to provide analytics services and advertising services. We may use, and allow these third parties to use, cookies, web beacons and other technologies to collect information about your use of the Services, including pages viewed, time spent on pages, links clicked, conversion information and other end user traffic data. This information may be used by Smart Toy and others to, among other things, analyze data, maintain and analyze the functioning of the Service (including to determine the popularity of certain content and better understand the use of the Service) and to serve contextual ads. This information will not be used for any behavioral advertising.

International Users

Smart Toy is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Service or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries. If information is shared in accordance with this privacy policy, it may be disclosed to overseas recipients located in outside of the European Economic Area, including countries that do not have laws that protect personal information in the same manner as countries within the European Economic Area.

What Choices Do You Have Regarding the Use of Your Information?

You may choose to delete your Smart Toy account by contacting requesting account removal. We will delete all personal information connected with your account when you close your account in this manner. However, cached or backup copies may exist for a certain period of time after the account is deleted. Under applicable privacy legislation you may have rights of access to and correction of the personal information held by us.

You may "opt out" of receiving marketing or promotional emails from us by following the unsubscribe instructions in those emails. Where required by applicable law, we will get your consent prior to sending you such emails.

Questions or Concerns?

If you have any questions about this Policy or any concerns about your privacy, please email us at